Social Media Made Easy

Professional Association of Secretarial and Desktop Publishing Services

Saturday, June 13, 2009
10:00 a.m. to 12:00 p.m.

LOCATION
Denny’s Restaurant
11344 San Pablo Ave.
El Cerrito, CA
Directions

TOPIC

Are you overwhelmed by all the social media choices—Facebook, Twitter, LinkedIn, and more?

Are you afraid social media will take up too much of your valuable time?

Do you want to leverage social media, but not sure which social media outlets are most effective for your (and your clients') business needs?

Social Media is all the buzz right now because it has quickly moved from being a strictly social activity to being an effective business tool for promoting your products and services, meeting people who were previously "out of reach," and connecting with prospects and clients.

We all know that a referral is the best way to get new business and social media makes that happen easier and faster than any other time in history. The new business paradigm is all about interactive communication and creating "brand evangelists" who will promote your company to their networks, creating more brand evangelists who promote your company to their networks, and so on.

In this presentation you will learn:

Which social media outlets to start using right away
How to quickly create a presence in each of the "Big Three"
Why it's important to create different profiles for each outlet
What to include in your profiles (and what not to include!)
Who to follow, "friend" and include in your list of connections
How a social media strategy will save you time while increasing your effectiveness
Tips and resources on how to maintain your social media presence quickly and easily

Yvonne Urness, owner of YouConnected, is a social media strategist and relationship marketing professional who helps small- and medium-sized businesses stay relevant in today's rapidly changing business climate by integrating social media into their existing marketing efforts. She works with individuals, businesses and groups, teaching them how to create easy-to-use social media strategies, specific to where they are and what they want to accomplish.

A seasoned marketing communications professional, Yvonne has developed effective marketing and communications for companies such as Cisco, Nokia, Orange Labs (formerly France Telecom), Network Magazine, and the California Apartment Association.

Please “pass” the word on to your clients, friends, and others who might be interested in this subject, whether they are in the office support industry or not.

COST

Members $12; Prospective members $15. Coffee, tea, and snacks will be provided.
Please make checks payable to PASS.

RSVP

RSVPs are required. Respond (yes or no) to Debra Kalmon by email:
dkalmon@aol.com no later than Thursday, June 11, 12:00 noon.

After you have RSVP’d to Debra for the meeting, please let Marlene McCall know your menu choice at marlene@officeservices911.com or 510-669-9321.

Menu selection for Denny's

AGENDA

10:00 – 10:20 Networking

10:20 – 10:35 Introductions, business

10:35 – 12:00 Speaker

DIRECTIONS

Denny’s Restaurant in El Cerrito
El Cerrito, for those who don’t know it, is north of Berkeley and south of Richmond.

COMING FROM SAN FRANCISCO, OAKLAND and all points west:

Take I-80 East, exit #15 Potrero Ave. in El Cerrito, right at fork onto Potrero Ave., left at San Pablo Ave. & immediately pull into Denny’s parking lot.

COMING FROM SAN JOSE and all points south:

Take either 580 West or 880 North (whichever is closest to you) toward Oakland/Emeryville. Take I-80 west and follow Oakland directions above.

COMING FROM RICHMOND, SACRAMENTO and all points north:

Take I-80 West, exit Cutting Blvd., left at the fork onto Cutting Blvd., following signs to El Cerrito, then right at San Pablo Ave. After 2.5 blocks, you’ll see Denny’s on your left, but you’ll need to continue straight and make a U-turn at the next intersection (Potrero) in order to be on the right side of the street to turn into Denny’s parking lot.

COMING FROM CONCORD, WALNUT CREEK, and points east:

There are two ways to come, depending on whether you’re closer to Hwy. 4 or Hwy. 24.

Using Hwy. 4: Take Hwy. 4 West, then I-80 West, then follow Sacramento directions above.

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